Imagine a world where telling time is an art form, a statement of individuality. This is the world that Trilobe, a French independent watch brand, is creating. Recently, they've made a significant stride, unveiling a movement entirely crafted in their Parisian atelier. This is a huge leap forward! Let's dive into what makes this so special.
Trilobe's innovative approach to timekeeping, which does away with traditional hands, has been turning heads in the world of contemporary horology. At the Geneva Watch Days 2025, they showcased the Trente-Deux (French for "32"), their first timepiece powered by a movement entirely produced in their new Paris manufacture. This is a monumental achievement, especially considering the brand's debut was just seven years ago. Interestingly, the watch's name is derived from the Parisian address where it's made. Gautier Massonneau, the CEO, shared some insights with Tatler GMT.
So, why is the release of the Trente-Deux so meaningful?
"It houses our first movement (X-Nihilo calibre), entirely designed, engineered, decorated, and assembled by us," Massonneau explained. "It’s really a watch that reflects what Trilobe is about today—a small but fully integrated manufacture." He further elaborated that it's the first such facility in Paris since the days of Breguet.
But here's where it gets interesting: Was this always the plan?
Massonneau confirmed that an integrated manufacture was always part of the long-term vision. The brand's ambition was to establish a French house of high watchmaking. A key factor in realizing this dream was recruiting the best talent. Massonneau noted that being the only manufacture in Paris attracted incredibly skilled individuals. He believes that the team was drawn to the passion project, the chance to build something from the ground up.
Now, here's a thought: Massonneau isn't a trained watchmaker. So, how did he come up with his ideas and overcome the technical hurdles?
He entered the world of watchmaking without any preconceived notions, refusing to set limits. His goal was to do something different. He learned the technical aspects over time. While he may not be able to assemble a watch himself, he understands how every component functions.
And this is the part most people miss... Massonneau was in his 20s when he started the brand. What drove him to enter the world of independent watchmaking? It began as a personal journey. He wanted to create a watch he would enjoy wearing. He liked constructing things. Initially, there was no intention to turn it into a business. However, he quickly realized that there was an unexplored opportunity. Building an object was cool, but building a "house" around it was even cooler.
What are your thoughts? Do you find the idea of an independent watchmaker creating their own movements appealing? Do you think Massonneau's unconventional approach is a strength? Share your opinions in the comments below!
